The 311 logo needs updating.

Discussion in 'Main Forum' started by SlowCrates, May 10, 2018.

  1. SlowCrates

    SlowCrates Well-Known Member

    Joined:
    Apr 8, 2017
    Messages:
    3,413
    Likes Received:
    2,724
    It screams 90's. It's comfortable to see, but it's outdated. It's cartoonish.

    Let's make them a modern, simple, sleek, geometric logo that sparks immediate intrigue.
     
  2. skiing311

    skiing311 Well-Known Member

    Joined:
    Apr 8, 2017
    Messages:
    2,026
    Likes Received:
    4,896
    No, it doesn’t. I think it’s a really good logo that doesn’t look dated or cartoonish at all.
     
    #2 skiing311, May 10, 2018
    Last edited: May 10, 2018
    t3r1s1, Braddogxb, Terp and 10 others like this.
  3. TrickyRainbow

    TrickyRainbow Well-Known Member

    Joined:
    Jun 26, 2017
    Messages:
    762
    Likes Received:
    296
    I suggest the name change to Tree Elven to comes more originals.
     
    SlowCrates likes this.
  4. jukeboxgroove

    jukeboxgroove Well-Known Member

    Joined:
    Apr 8, 2017
    Messages:
    7,305
    Likes Received:
    7,686
    The logo is as fresh as ever
     
  5. SlowCrates

    SlowCrates Well-Known Member

    Joined:
    Apr 8, 2017
    Messages:
    3,413
    Likes Received:
    2,724
    I've actually always loved the logo.

    But I think they could benefit from a temporary rebrand. Just something that looks new and different.
     
    Alvarez311 likes this.
  6. robb

    robb Well-Known Member

    Joined:
    Apr 8, 2017
    Messages:
    3,367
    Likes Received:
    5,457
    I agree with you and also kind of don't. I kind of hate the subject of this thread, but also kind of agree.

    The circular logo is flawless. It is such a great piece of band artwork. When they had the audacity to change it up for Soundsystem, I was enraged.

    But it does fully reek of "90's". So I get what @SlowCrates is saying. It has nothing to do with the logo itself. It's not like the logo is in some dated neon font that says "We're an 80's synth pop band".

    The band is still putting out great stuff, but to 99.99% of the world, 311 = 90's rap rock. So possibly, a different logo could shift things, and say "We still love that nostalgia money rolling in, but we also are currently putting out great stuff!"

    Or, they could just go fully bold and put out one of those stupid ass shirts in Helvetica font (unless they already have? I honestly forget). Here's a possible design in Helvetica:

    Nick &
    SA &
    Tim &
    P-Nut &
    Chad &
    Our Cruise Dollars =
    Fuck You level of income
    We're keeping out 90's-ass logo
    Stay positive and love your live and oh yeah
    Give us a long second while we check out bank accounts
     
    parkerthegreat and SlowCrates like this.
  7. scottrun311

    scottrun311 Well-Known Member

    Joined:
    Apr 10, 2017
    Messages:
    479
    Likes Received:
    653
    But Pawn Shop Press located at 6834 Hollywood Blvd, Los Angeles, CA 90028 is "Permanently Closed" according to google.
     
  8. Adamp1916

    Adamp1916 Well-Known Member

    Joined:
    Apr 17, 2017
    Messages:
    914
    Likes Received:
    2,202
    If they updated the logo to something more modern and hip we would all fucking hate it.

    The idea reminds me of the trend to make all new OS and websites look like an app from a GD leapfrog.
     
    EternallyFresh and SlowCrates like this.
  9. Juan Gris

    Juan Gris Well-Known Member

    Joined:
    Apr 8, 2017
    Messages:
    2,936
    Likes Received:
    6,489
    The current logo is fine but I'd be interested to see different takes on rams and the twin towers in space.
     
    MargeInTheLargin and SlowCrates like this.
  10. firebirdude

    firebirdude Active Member

    Joined:
    Apr 10, 2017
    Messages:
    112
    Likes Received:
    97
    It's marketing. It's a recognizable symbol of the band. You don't change that shit and have to start that equity all over.
     
  11. thenazzbrodels

    thenazzbrodels Well-Known Member

    Joined:
    Apr 8, 2017
    Messages:
    469
    Likes Received:
    817
    I like that they've mostly stuck with the same font/logo but changed up the style and stuff over the years.
     
    SlowCrates likes this.
  12. SlowCrates

    SlowCrates Well-Known Member

    Joined:
    Apr 8, 2017
    Messages:
    3,413
    Likes Received:
    2,724
    It's got a 90's graffiti look to it. I heard a non-311 fan critique it that way, which just adds to the problem. 311 is a 90's band with a 90's logo.

    Here's the thing... None of 311's hard core fans would suddenly be like, "What happened, where the fuck did 311 go??"

    But non-fans might see a new logo, not stigmatized by the 90's, and think, "Who is this?"
     
    EternallyFresh likes this.
  13. AxelAlexK

    AxelAlexK Member

    Joined:
    Jun 22, 2017
    Messages:
    79
    Likes Received:
    77
    I wouldn't mind this at all. Never been a huge fan of the logo style personally. It's whatever to me.
     
    SlowCrates likes this.
  14. SlowCrates

    SlowCrates Well-Known Member

    Joined:
    Apr 8, 2017
    Messages:
    3,413
    Likes Received:
    2,724
    I don't think they've got anything to lose by changing the logo. But they might have something to gain.
     
  15. skiing311

    skiing311 Well-Known Member

    Joined:
    Apr 8, 2017
    Messages:
    2,026
    Likes Received:
    4,896
    I would.

    I had a similar reaction to the Soundsystem iteration of the logo until it became clear it was only a temporary change.
     
    EternallyFresh and SlowCrates like this.
  16. SlowCrates

    SlowCrates Well-Known Member

    Joined:
    Apr 8, 2017
    Messages:
    3,413
    Likes Received:
    2,724
    So if 311 changed their logo, would you, a life long fan, be less likely to give them your money?
     
  17. skiing311

    skiing311 Well-Known Member

    Joined:
    Apr 8, 2017
    Messages:
    2,026
    Likes Received:
    4,896
    I would continue to be a fan, but your premise was that hard core fans wouldn’t care. I was just saying that I would care. I would not like it if they changed the logo.
     
    SlowCrates likes this.
  18. SlowCrates

    SlowCrates Well-Known Member

    Joined:
    Apr 8, 2017
    Messages:
    3,413
    Likes Received:
    2,724
    My premise was that hard core fans wouldn't suddenly lose sight of the band, regardless if they liked the change. You, me, everyone on this board would continue our fandom. Wouldn't we?
     
  19. Rod311

    Rod311 Well-Known Member

    Joined:
    Apr 8, 2017
    Messages:
    2,045
    Likes Received:
    1,466
  20. speakeasy29

    speakeasy29 Well-Known Member

    Joined:
    Aug 5, 2017
    Messages:
    344
    Likes Received:
    371
    I think some hardcore fans with logo ink would continue their fandom but be pretty WTF?! about it :p
     
    skiing311 and SlowCrates like this.

Share This Page